Way up video content for social media

Way up video content for social media_Video starts to really dominate the social media scene and it's easy to know why. Videos get more views, shares, and responses so brands have begun to take note of that and create more of them.

Although you may think about doing the same thing, you should note that video26 is not enough. Instead, you need to make sure that the videos you produce can attract viewers and attract attention and interest.

That started long before you shot the camera and to turn it off, you'll need to plan video content so it will attract more viewers.

Identify and research the target audience

Before you start making plans, you need to know exactly who will watch your video.

Initially, you should start by identifying the target audience from the demographic you are targeting in the media. That will include factors such as age, location, gender, average income, education, occupation, and ethnicity.


You can then identify psychological charts such as your interests, dislikes, values, lifestyle, personality, and so on.

Once you have a firm grasp of the audience you want to reach, you need to research them thoroughly. Ultimately, your goal is to research as much as possible about that group of people, use it to make decisions about the topics, video styles, tunes, soundtracks, and almost everything else that videos of you will contain.

Get ideas from interesting topics

Next, you should sit back, relax and ideas. At this point, you'll want to find a lot of ideas for topics that your target audience might be interested in, and your research is useful for doing that.

If you feel a bit stuck or have trouble coming up with an idea, there are several options that can help:

  • Watch your opponent's videos then see how your viewers respond. However, don't just 'copy' the topics but think about how you can make them better with a different perspective, ...

  • Find popular blogs or websites in your niche and see their most viewed articles or video content. As before you should not copy completely, but you should make your version unique.

  • Go to the forum or group of media channels where the target audience frequently visits. Find out what they are talking about, or even directly engage them.

After you list as many ideas as possible, you can come back and evaluate them. Think about what kind of videos you can create based on those topics, what it will look like and whether it will be interesting to your audience.

Start narrowing down the list and gradually identify a topic that you feel will make engaging media videos. However, do not discard the remaining ideas and keep them safe for the next idea.

Tips for developing ideas into videos that keep viewers engaged

Technically, the next step is to develop out of ideas and make them into a plan. However, to ensure you can plan videos that attract viewers, there are some specific tips that you should keep in mind.

  • Attract viewers at first sight

The first few seconds of the video must attract viewers to immediately delight viewers. Without a significant number of viewers, no one will watch anything more than 8 - 10 seconds.


The way to attract viewers is to focus on the benefits. Let viewers know what they will achieve by watching the video and how it will help them.

In general, the videos you create for your media channel should be short. The optimum length of time for a video can vary based on its own platform, target audience and types of videos but short is usually better.

The longer your video lasts, the more people will leave before the video ends. As a general rule, aim for about 60 seconds.

Always remember that the reason videos can attract viewers effectively is because they convey visual information in a way that no other medium can. It's important that you plan your videos to take advantage of that, using images to provide information in your videos.

  • Activate viewer emotions

The most compelling videos on media are those that trigger emotions in viewers and you should try to plan videos to do that. It doesn't matter what emotion you trigger and it irritates, inspires or even indigns viewers.

The easier way to activate emotions is to use a narrative, based on the protagonist, the situation in which your target audience might be involved. That will make them feel invested in their story and the outcome of it.

  • Add a call to action

Every media video should build on a call to action so viewers know what to do next and convince them to actually do it. This is an important factor if you want to attract viewers, because it will make them really react to the video and act on that video.

Based on the tips listed above, you will have all the key elements you need to start making a solid plan for your video.

Write a script

Basically, the video script will contain all the details of the video you want to create and will include not only what is being said but also what is being displayed.

That is why the two-column script structure is often a good place to start. The left column will contain details of the scene itself and what will be displayed in your video, while the right column will contain the sound associated with it.

Although you may be discouraged at first, try to start putting pen on paper and presenting the first draft. You can then browse through the draft and refine it or even completely refurbish it if needed.


Therefore, you should not worry too much about mistakes from your first draft, but only focus on making your ideas best.

If the images in your video are very relevant, you might want to consider using storyboards to complement your script so you can find out details about each scene.

Add, modify, delete and rewrite as required

After each draft you submit, you should review the script and start rewriting it. Keep in mind the tips discussed earlier and try to make sure the video scripts follow them.

To be more specific, some ways you might want to rewrite your script are:

  • Condensate the script so it provides more accurate information and doesn't have any unnecessary extraneous details.

  • Put yourself in the shoes of your audience, try to find out how they will react to the video, the concept and the overall story structure.

  • Decide on the tone of the video through visual styles, music and other elements.

  • Receiving feedback from third parties will give you an overview of how your videos are perceived.


While a good plan is the foundation that every compelling video needs, there are many other factors that can affect video engagement.

At the forefront of this is the quality and value of video production, which needs to be given top priority. Today, there are many tools that you can use to ensure that, for example, try Movavi Video Suite if you need a strong video producer.

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Remember that while your plan will help you structure compelling videos, you should be ready to make changes as needed. Sometimes, when you start shooting videos on your own, a new idea can cause you to rethink parts of your current plan and you should try to include them if it's feasible.