Learn the difference between Shopify and Shopify Plus

Difference between Shopify and Shopify Plus - Are you trying to choose between Shopify vs Shopify Plus?

The core Shopify service is an optimal choice for individuals and small businesses that want to sell online. However, if you are a large business, you may want a more customized experience. That's where Shopify Plus comes in.

Shopify Plus provides the same control panel, core functions as Shopify, but with access to new features, integrations, basic code, dedicated support options, etc.

Put simply, Shopify is for people who want to start a small or medium business, while Shopify Plus is for large businesses. Think Nestle, Hawkers, Kylie Jenner, Budweiser, etc.

In this post, we'll compare Shopify vs Shopify Plus and share all the new features that Shopify Plus allows you to access.

Instead of focusing on what's the same, we help you understand the difference between Shopify and Shopify Plus by focusing on the new features / benefits you get with Shopify Plus.

Here are 13 new features / improvements you get with Shopify Plus,

1. A dedicated account manager (Launch Engineering)

Shopify provides user support with phone, email and live chat. If difficult, you can hire a Shopify Specialist.


In contrast, Shopify Plus offers personalized and personalized support for your store. It assigns a startup specialist for your web site to have the entire store setup / relocation process in hand. And whether it's a third-party integration or finding partners to implement your business-specific project, startup experts will be on hand to help.

2. Add custom display with access to Liquid

With Shopify's standard packages, you customize the Shopify interface with the editor, although it is difficult to switch to the new interface.

In contrast, Shopify Plus allows for a high level of customization, giving you access to Shopify's interface language, Liquid. With Liquid in your tool pockets, you'll be able to make code level changes for greater control.

3. Unlimited employee accounts

Another function you want to keep in mind while considering Shopify vs Shopify Plus is the employee account. The basic Shopify package has only a few limited employee accounts.

On the other hand, Shopify Plus allows you to add employee accounts and install additional permissions.

You will have access to any number of your team members to work on your online store. Besides, you will also have a lot of control over employees in the administrator.

4. More control over payment

Shopify Plus allows customizing the payment experience based on cart value or any other condition.

The Script Editor gives you greater control, you can customize the delivery method, customer field, payment options. That's not the case with Shopify - you'll need special applications to customize the payment experience.

5. Other API integrations

To help users get the most out of other applications, Shopify Plus includes advanced API resources such as GiftCard, User and Multipass.

Where you want to know, GiftCard is an alternative way of payment. Multiple logins continually redirect web visitors to the Shopify store (no separate login information, no need to synchronize any customer data). You can add, delete, edit, retrieve employee account information.

Not only that, Shopify Plus lets you integrate with custom applications or even build your own.

6. Exclusive application

Differences between Shopify and Shopify Plus_Not Shopify Plus users also have access to some exclusive Shopify applications not available to regular Shopify users:


Shopify Flow works with a simple visual builder that automates many office tasks and processes for in-store customers and on your applications. It stores and executes triggers, conditions, and actions that you specify to do many things - like tagging a customer, sending a rearrangement request.

Launchpad is useful for planning and automating flash sales, product launches, and sales. When the event ends, you can restore all changes immediately.

Script Editor is what lets you create a personalized shopping cart / checkout experience. Small snippets help with discounting or customizing delivery and payment options for customers. This helps reduce shopping cart abandonment.

Transporter application to import customer, product and order records into your Shopify store. This makes it easy to send customer records through the store.

Bulk account invitations to invite your customers to import from another platform or store to activate an online store account. This application is useful after you have entered the customer account from another platform or from another store.

7. Integration with existing platforms

You can connect to a Shopify store, which can sometimes make more sense when your business is complex and integrated with the existing platform. This is possible using Shopify's API. Examples include platform for:

  • Product information management (PIM)

  • Enterprise resource planning (ERP)

  • Inventory and order control (IMS and OMS)

  • Customer relationship management (CRM)

  • Third party logistics (3PL)

  • Warehouse management software (WMS)

  • Complete global partner

8. Wholesale channel

Another highlight in this Shopify vs Shopify Plus comparison is the wholesale channel.

When you are selling, there are definitely people who want to buy in bulk. And it is reasonable to expect an enterprise-level platform that will facilitate wholesale trade.

Wholesale channel helps you to create a separate showroom, password protection based on online store. This means you can offer similar products at a discounted price to wholesalers or exclusive wholesalers.

Or, you can even provide custom price lists or discount codes. In short, Shopify Plus merchants can send invoices, track, use data, integrate existing goods, manage both B2C and B2B businesses, all from one place.

9. Successful program of the merchant

Shopify Plus has a Successful Program for Sellers, helping users get the most out of the platform. They are ready to help you integrate products and platforms from third parties, as well as train to help you reach your full potential.

In addition to 24/7 support, the team is ready to join in to help you find approved Shopify Plus Partners to help you keep up with industry trends and help with events like flash sales.

10. Exclusive access to other resources

The Seller Success Program is not the only resource available to Shopify Plus users. Other resources available to them include:

  • The Facebook community where you can share your experience with other Shopify Plus users.

  • The partner directory gives you access to technology partners, resellers, and solutions.

  • Access exclusive beta programs.

  • Visit Shopify Plus Academy for instructions on using Shopify Plus platform.

11. Consolidated control panel to manage multiple stores

Shopify Plus now offers users a new dashboard to capture all stores, analytics, employee accounts, user rights, automation tools (like Shopify Flow), in one place.

This dashboard allows you to have a complete overview of your business, boost teamwork, improve automation. Especially when you manage multiple stores or locations.

12. Add in-depth analysis options


Shopify provides a detailed analytics dashboard where you can view statistics such as sales, top products, landing pages or referrals, customer return rates, etc. You will be able to capture minimum information about your store.

While this may work for most businesses, Shopify Plus works with leading analytics firms to help you keep up with the latest trends on your store.

13. Higher price (varies based on sales)

This is not really a new feature, but it is an important difference between Shopify and Shopify Plus.


The core Shopify service has a variety of packages regardless of your sale quantity:

Price is about $ 2,000 per month minimum or 0.25% of sales per month (limited to $ 40,000), whichever is greater.

For example, if your store sells $ 2 million per month, you would pay $ 5,000 per month.

If you only make $ 100,000 per month, instead you will pay a minimum of $ 2,000 instead of 0.25% of sales.

See more: Create a sales website


In short, Shopify and Shopify Plus have the same core incentives when it comes to the dashboard and basic eCommerce functionality. The main difference is that Shopify Plus gives you more flexibility, more support options and more access to the store's basic code.

While that's great, it's also expensive with a minimum monthly cost of $ 2,000. Unless your store sells millions of dollars, you may want to stick with the core Shopify platform, unless you really need the functionality that comes with Shopify Plus.

Do you have any questions about Shopify vs Shopify Plus? Let us know in the comments below.