How to research proper SEO keywords for your SEO campaign


How to research SEO keywords properlyNeedless to say, the words people type into search engine search boxes are important! These words are called keywords and you need to optimize your website to match the best keywords to be able to rank better in search engine results pages (for traffic. no pay).

What is SEO?

SEO - short for Search Engine Optimization, simply means to drive traffic, both quality and quantity for the web. If you want to learn more about SEO in general, find out through the article below.

Regardless of web goals, whether it's a business, a charity or a simple blog, SEO plays a necessary role in establishing a website's existence by increasing visibility. and enhance its scope.

SEO do?

SEO provides the ability for tools like Google, Bing, Yahoo, Yandex or DuckDuckGo to better index the web for users to access.


For example, if you are looking for topics on the internet, any tool will try to bring you more relevant results.

Reporting from InternetLiveStats, Google receives more than 67,000 searches per second in a day. In doing so, the search engine robots must understand the website properly. This is where SEO comes in and helps search engines understand and reach the site.

Benefits of SEO

There are many benefits from SEO that make it an important marketing effort. Here are the ways that SEO helps you:

  • Narrow the gap between your content and your audience

Please understand this with an example. Let's say you own a wireless e-commerce store in Oakland. Therefore, whenever users search for shoes online in Oakland or any other similar query, SEO will help you by putting the web to the top. The only condition is that the web has to be well optimized for the keywords.

In business, it's important to let everyone know about the product. If people don't know what product you sell, they are less likely to buy it. SEO helps you reach people who are looking for your services and products.

The better you rank in the results on the page; The more people trust you. As the tools themselves underwent a series of developments to uncover between authentic links and shady links, people began to trust more in the results of the tools.

  • Improve brand awareness

When people begin to build trust from the brand, this increases brand awareness and benefits you positively.

  • Better than paid advertising

No one likes the advertised product. Openness and nature is the best kind of disclosure. This is what SEO equips you. SEO drives traffic to the web, so it's better than paid advertising.

Do's and Don'ts when the SEO

There are a few things you can do to bring a greater search engine presence. However there are other aspects you should avoid.


Here are a few aspects you should be interested in:

  • Creating unique and accurate page titles is very important. Most tools will place more emphasis on titles and Meta descriptions when displaying results. Therefore, you should provide a glimpse of the content in these sections.

  • Use headlines to emphasize key points that help the crawler index the page.

  • Moreover, it is highly recommended to keep your content updated from time to time. According to the report, reposting and republishing old posts can increase traffic by an additional 111%.

  • Structured data markup is a structure based on which the look of the search changes. There is a different markup for movie blogs or formulas, if you follow that, the search engines also offer more relevant content.

  • Easy navigation is a must from both a user perspective and a crawler.

  • Simplifying the web address so that both users and crawlers can understand it easily.

But there are a few aspects you should avoid:

  • Copying large content can actually do more harm to the web than benefit it. Copying means you lose the originality of the content. And so, on the same topic, the tool will prefer sites with unique content over sites with duplicate content.

  • The doplay keyword plays an important role in optimization. But, abuse can bring negative results. As mentioned above, in recent times, unique quality content is what search engines thrive and so keywords play an important role, but overuse of them can lead to ranking. negative page rank rather than positive.

  • Links to an external web too often can trigger the tool in a negative way. There have been cases of web penalties for complying with unnatural external link models. Therefore, you should be careful about the links you place in the web because Google or other tools may consider it to try to manipulate search results.

Last but not least, don't try to cheat the system. In this respect, you've probably heard these two terms: white hat SEO - black hat SEO.

Black hat SEO - SEO caps What is white?

White hat SEO is the preferred way to provide quality content to an audience that is also preferred by the tool. In white hat SEO, the goal is to provide readers with content that will be increasingly relevant to their requirements.

Black Hat SEO is optimized when people use techniques only to increase rankings through algorithms but little or not useful to readers. It is used more by people who want to quickly achieve high rankings but are very likely to be penalized by Google at any time.

Keyword research is an important part of SEO

  • Ask yourself

One of the best ways to evaluate if you have chosen the right keywords is to ask yourself. Do keywords fit your web content?

Will your audience enjoy it when they access the web or does the web have what they are looking for?

  • Search for key words in the main tool

Once you've selected your keyword list, don't forget to search on the tool. This helps you understand which websites have been ranked for that keyword.

  • Use keyword research tools

There are many different sources that can help you in this matter. You can take advantage of online tools like Moz Keyword Explorer, Google Trends, Google Adwords Keyword Planner Tool and Microsoft Bing Ads Intelligence.

  • Focus on long tail keywords

Long tail keywords provide better relevant traffic.

Recent SEO research

The most used tool, Google, has undergone several updates to set up an environment where results will be more relevant to users.


Panda updates are related to article quality. In this update, many websites were penalized for poor quality post, but by manipulating algorithms and black hat SEO, were ranked higher.

After this update, more and more quality content began to appear in search results compared to content from ‘Farms Conten’.

This major update is related to link quality. In this update, those websites were penalized for using some shady practices to get low quality links, manipulating the algorithm used by Google.

  • Updated Hummingbird

This update revolves around providing more specific results for queries. If the query is more specific, Google will also try to exploit the most relevant results. For example, if you are looking for a specific part of an organization, instead of showing results for the organization's landing page, Google will try to dig deeper to bring results related to that particular section.

As a result, search engines have come a long way from their inception, and so have search engine optimization to provide a more user-friendly environment.

See more: Create a Sales Website


Here's all you need to know about SEO keywords in a nutshell! So what's your point on this? How do you take care of your website SEO? Let us know in the comments below!