10 e-commerce mistakes that destroy your business


10 e-commerce mistakes that destroy your business_ Creating an online business is not just a walk in the park, so many people struggle just to get sales. However, a lot of mistakes are made, which will be mentioned in this article. We will cover how you can avoid these mistakes and how you can fix them today!

Mistake 1: Lack of value proposition

Strong and clear value proposition is crucial to the success of your business. When you are a visitor you don't know why you're different from your competitors or why your product is better, why they should buy from you, this is the first mistake.

The value proposition argues why customers should make the purchases you have. Value proposition is also closely related to business branding because these values ​​determine how guests think about you, the brand and the product you have.

To determine what your unique value proposition is, use USP. Your USP is what makes you special and unique. Unfortunately, not only do many commercial websites have poor value proposition, but many websites and stores even have problems from communicating exactly what they sell.

Here are 2 examples of many simple Shopify stores that offer strong, clear value proposition.

Make sure to incorporate your brand, your value proposition in the areas of your web, store:

  • High quality images (for cover or product or both)

  • A strong title

  • The benefits or uniqueness of users of your products are described in as few words as possible

  • Social proof or reviews / testimonials with your product or service.

  • Copy Body explains why people buy from you, how your products work and why you offer the best solution.

When people know what you sell and why they should buy (for example USP), this will significantly increase sales due to a sharp increase in conversion rates.

Mistake 2: Poor product description

10 e-commerce mistakes that destroy your business. Everyone will agree that a product description is important, but most stores don't prioritize this first. Many stores only focus on generating traffic, spending time with SEO, marketing, and forgetting to optimize their landing pages and products.

A study from the Nielsen Group found the following:

  • Thumbnails of bookcases are strongly researched, while TV thumbnails are mostly ignored. In fact, at Amazon, only 18% of watch time is spent on photos, while 82% is devoted to text.

This is why product information is so important. This helps reduce bounce rates, add value to visitors and the opportunity to generate more revenue. For example, if you are going to buy a new computer, you are interested in the parameters (CPU, RAM, screen resolution, etc.) to compare the product with competitors and to know if this is a suitable product. with you not. The more unique the product, the more important information is, because you need to explain more about what you have, what it is, how to make use of it, why buy it, etc., than selling clothes. You need to understand your main audience and the products / services you offer.

If you have a more expensive product, consider offering a long-term money back guarantee (for example 60 or 90 days) to make your customers feel safer when buying. If they don't like this product or expect something else, they can return it.

Mistake 3: Calculate wrong profit

Today, creating an online store to make money is easy. However, one major problem that we have discovered over the years is the completely wrong way to calculate profits.

Therefore, it is important that you consider creating a more rigorous computation in the first place so that you will not be disappointed if you do not reach these numbers.

This is what people often count:

Profit = Price - Product cost

Here is exactly what to calculate:

Profit = (Quantity * Price) - Product costs - Website hosting - Fees - Shipping costs - Marketing costs

If you sell a product for $ 15 and buy it for $ 5, you will get a profit of $ 10. Wow, that's great, isn't it? However, to achieve such an interest rate depends on many problems, but especially product demand. You should also look to see if you sell a certain amount of units for a living.

Mistake 4: No gaps found in the market

This also refers to the mistake above. You need to distinguish your store, brand, product. Not to mention that you will have to compete with Amazon, Wallmart and other platforms.


You need to find out what the target audience is, how the competition in the industry. Depending on whether you run a dropshipping or alibaba store or produce your own products, keep this in mind if you're creating an offline store or an online store. Clarify to visitors what stores sell. For example, if you have an ecommerce store selling survival equipment like Adventure Survival Equipment. They have chosen an appropriate location in the survival equipment, and then created a lot of things in this field, by providing so many different complementary survival products to their audience. This is often a great way to grow your business by offering supplements close to the main product.

Just make sure to test a few samples with the target audience before getting started. Also, make sure there's a steady need for the product you sell and note if it's a very seasonal product, because this can have a big impact on how you should plan ahead. marketing, what to expect in terms of sales, etc.

Mistake 5: Too many products

Many stores launch with a lot of products, and sometimes it's not always good. Depending on the type of business you have, you need to have a brand that your customers understand. If your product range is too random for all types of products (apart from you running a general store), a lot of small businesses will have higher sales if they stick with fewer products. One of the reasons when you can focus on fewer products, you will have more time and money to optimize these products.

This does not mean you cannot launch a Shopify or woocommerce store with 1,000 products.

Mistake 6: No content marketing plan

Not having a content marketing plan has a huge impact on your business. Most companies have an idea of ​​how they want to generate traffic or at least an idea of ​​how they want to conduct their marketing. However, one thing that is often overlooked is the incorporation of content marketing into your marketing strategy.


It can sometimes be difficult to write content about a small segment or often produce a lot of content on some random product. For example, you might run out of ideas if you only sell swimwear and you need to write 50 - 100 articles about swimsuits.

However, if you're not sure how it works or how to get started, we'll show you a few quick tips here:

  • Write content according to your buyer, not the item itself.

If someone is interested in swimsuits, they may be interested in water-related activities such as boating, diving, etc. Get inspired and adapt to your readers.

  • Schedule your posts

Schedule articles on the web, social media accounts, publish content so visitors still remember you. Your visitors, followers, and customers will regularly update new content rather than receiving 20 posts per day, once a year.

  • Determine what you want to create

Because everyone's business is different, you'll need to create content that makes sense for the target group. You should make videos to people who use your products, contests, collaborate with influencers or other brands. That depends on your brand and product.

Mistake 7: Too many gifts (free)

This is very common! However, be sure to plan your goals with the right campaign. Gifts are a fast and efficient way to generate engagement, views, clicks but not always sales. If you're participating in a collaborative competition with another brand or a celebrity, make sure that person promotes the product the right way, their audience is the same as you. Free will be available on perishable or consumable products - skincare, food, supplements, etc. For all other products (even if it's something someone else can order , like a suit), we usually don't recommend it.

Mistake 8: Waste of time on unimportant things

Since so many small businesses are bootstrapping, it is likely that many people, small businesses and entrepreneurs are doing everything themselves. That is a good thing, however this is not necessarily the best option. Basically, if you do it by yourself it will take a lot of your time or money, even if you spend time on useless things.

So when setting up your own store, designing your own logo, finding the right product to sell, self-marketing, customer service, logistics, accounting, etc. is time-consuming. So consider if any or some of the tasks you are doing can be outsourced.

List all the tasks you do and divide them into the following matrice:

You now have 4 task lists divided into several groups shown on the right.

The task is very important + very urgent:

All these tasks need to be done by yourself. Do these and keep track of how you are doing. Remember to focus on the tasks that create value for your business and brand.

Very important + less urgent missions:

This task is also very important but nothing urgent, so monitor your deadlines. This number of tasks should also be performed by you however you can try and find an easier way for this.

Less important + more urgent tasks

These tasks should be outsourced as soon as possible. If you cannot afford this at the moment, outsource

Less important + less urgent missions

These tasks should be outsourced or deleted entirely. Think about why you choose the task here. Remember if it's not important or urgent, why should you do it? Do not waste your time or money.

Mistake 9: Don't know your ideal customer

Of the 10 e-commerce mistakes that destroy your business, this is a common mistake, but it's not hard to fix it. When we launched our first e-commerce store, we decided to sell audio equipment, but we quickly realized that our marketing was not working well, simply because they were I don't know exactly who my ideal customer group is.

Doing a good research before launching or before advertising is extremely important and you will have important knowledge about the behavior, habits of the customer, if you do it right. Create a customer profile, maybe 1-3 ideal customers divided by age, gender, demographic, income, etc. Some of the business people we talked to didn't even think about this before they started. We are not saying that you cannot be successful with your business without doing this step, but we only say many people will have valuable information and data to determine the next decision. Even if the niche you find has enough requirements and choose a good product, without knowing your ideal guests, it will be a lot harder for you.

The deeper you dig, the more you know, the more effective your marketing will be and the more content and revenue you can have. You will also find it easier to identify your customers' needs and values.

Mistake 10: Your website is not trusted

If your web is not trusted, why should people buy from you. Even if your item is better or cheaper than some other suppliers. Remember that all the big guys from Wallmart, Amazon, or mid-sized department stores with a good brand, they don't have to prove anything because they're trustworthy. They have built a good relationship with readers, their audience and a lot of people know what it says or what they sell.


However, just because you look trustworthy doesn't mean visitors will buy from you. Some studies have actually shown that the design of the web plays a bigger role than the actual content of the web. Besides recommending your item, there is a great theme, fast loading web, etc. You also need to be able to track customer orders, have a refund policy, good customer service, fast on e-mail, livechat or phone. This plays a big role for visitors, visitors do not know who you are, you need to convince them to buy, not compete.

Here are more ideas to follow on your website to gain more confidence:

Testimonials / reviews

Make sure to get some testimonials or reviews as soon as possible to make social proof for new visitors. Let them know that other people like your product or service and this helps to quickly convert conversions.


Contact publications in your industry to spread the word about your business and e-commerce platform. This builds all possible traffic, attention, trust, backlinks for the web to improve SEO rankings.

See more: Create web

Company information

Please show this information and talk to customers about businesses and products. If no one knows who you are and what you are doing, why should they trust you. Tell your story and convince people that you are developing the best products in your niche.

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