Use AdSense to make money from the Website in the AdSense TOS


Use AdSense to make money from the Website in the AdSense TOS - AdSense, a time-based advertising program from Google, under which ads appear on multiple pages with posts from websites. Program also Widely used in regular websites, but we will focus the website here. The ads you see are taken from Google AdWords, the ones you find on the right and on the left side of the Google search engine results page.

How to sign up for AdSense


  • You must own the website and you must be over 18 years old.

  • Visit the AdSense website and register for Google, stating the URL of the website where you will use it. Google will verify your information and ensure that the website does not violate its Terms of Service: websites that are not family safe or potentially offensive will be rejected. This takes 6-8 hours.

  • Google will then send you the code to place on your website. Place the code in the body of the HTML where you want the ad to appear.

  • Google will review the website and approve or reject the application. This takes 2-3 days.

  • The account must then be fully approved and you can start making money.

You can now manage your account by setting up ad blocks or ad lines on your websites and posts. You can change their appearance and color, but not the content. Google scans your page with an algorithm designed to set its content, then places ads on blocks you choose that it believes are relevant to your page content. You may not affect the content of AdSense ads.

There are several AdSense plugins available for the WordPress website. If you intend to take advantage of AdSense on WordPress, then you will find good options to try.

Place AdSense ad

You will find several formats for your ad. They can be in horizontal, vertical or column form of text ad or image ad block in different sizes. You can also advertise or group four large groups and you can place them anywhere in the Body section of HTML.

You can put them anywhere in the main text of the website or post. You can also place them in headers or footers and in your sidebar. Google has published tips on the best practice placements for ad blocks on your website. For example, it suggests the lower left positions for the website homepage and the right for posts:


A lot depends on the layout of the website, although it doesn't make a real difference whether your navigation is right or left.

A very important factor is not to use too many ads above the fold. Google's 'Page layout' algorithm has an update 'Above the fold', which penalizes websites that have too many ads on the first screen (the current area of ​​the screen). You could replace the 336 x 280 block ad unit with a 728 x 90 horizontal ad line, but try to keep the area above the folds filled with useful information instead of AdSense ad rows.

Identify your first ad unit

Google fills your ad units in the order they appear in your page's HTML. If there are not enough ads in your segment at any time to fill all of your units, the following ads may be empty. This is usually not a problem because for most people, ads appear in the same order as HTML appears for Spiders.

However, if you are using a DIV tag in your encryption, it is possible that the block that appears visually at the bottom of the page will appear first in the encryption. This may also be true when tables are used for website layout. Google reads all the contents of the first table before moving on to the next, etc. Your first table includes other tables that contain your content, but also contains the final ad block at the bottom.

To avoid this, make sure that when you read the HTML source code, the ad group that appears visually first will also appear first in coding. If not, you may have free space where your first ad should be.

See more: Plugin to build an e-commerce website with WordPress

Review your visitors


You should ask yourself why your visitors come to your website and whether your ads are bothering them. Here are a few things to consider:

  • What is your reader trying to achieve: why does he or she visit your website?

  • Where will they look and which parts of your website are likely to be ignored?

  • Which links on your website people click the most?

  • Your audience tends to interact on the website - did they click on the link or did they complete the registration form?

  • Will your ad add to their experience or lose its value?

You can use this information to choose the ad position that best suits your readers. If your visitors tend to focus around your sidebar, then place the ad block there. If they tend to spend more time reading your text, then place some ads between the two paragraphs, right above the fold.

Use Clicktale or some other type of heat mapping software to establish this type of information. Check out our article on heat maps here. This type of software will also give you a graphical indication of whether or not a visitor is viewing your AdSense ads.

By placing your ad close to the areas that seem to attract your visitors, you maximize the chance they click. Remember that they only have to click - you get paid whether they spend time on the advertiser's website or not.

Do not misrepresent your ad


It is very important that you do not describe your units as a general navigation link nor create the impression that they are anything but ads. If you use text, such as More information here: After providing text ads, you may have your AdSense account terminated (more on this later).

Do not align images with your ads so people think they are clicking for more information about images and do not format any images or text to look like ad blocks. This will be interpreted as unacceptable practice by the AdSense team. The only text you are permitted to use to present your ad is the Sponsored Ads and Content.

When Google suspends an AdSense account, usually for life, unless it can be proved that you are not responsible for violating the terms of service. A list of potential violations is provided at the end of this article.

Ad split test


Split testing is a very important aspect of AdSense. Should check all aspects of the advertising campaign. This includes checking:

  • Text ads vs. image ads

  • Video ads vs. text ads, etc.

  • Ad block compared to individual ads

  • Single vertical ads compared to vertical ad unit columns of the same size.

  • Location of the ad.

  • The performance of footer ads varies in the article

These are just examples. People who rely on AdSense for a living will constantly test ad positions, block sizes and even colors. Google will help you here, providing separate data for each defined ad group.

This is possible because each location will use individual code snippets that may include trackers. You can check different positions simultaneously on different posts, and also check your Home page at different times using different ad layouts.

AdSense revenue


How much are you paid for when someone clicks on the ad? This depends on the cost per click for the advertiser. Remember that the ads displayed by Google on your website are from its PPC program. Every advertiser pays with the click, the highest bidders receive their highest published AdWords ads in the Google search engine results page. They will also have ads published on top ranked websites that contain AdSense.

These bids can range from a few cents or more. You get 68% of the click price that Google receives. So with 1 click of 5 dollars, you get paid 3.40 dollars, but for 10C clicks, you only get 6.8 cents. This can bring good income and your job is to maximize your clicks and the value of these clicks.

The higher Google ranks the posts on your website, the higher the value of clicks likely to place on your site. However, you can't simply focus on getting clicks, because you also have to keep your visitors happy. It is often found that the most profitable AdSense pages are pages created for readers and not for ads.

AdSense terms of service


If you violate Google's AdSense Terms of Service (TOS), you can lose your AdSense account forever. Once your account has been disabled, you are allowed to appeal, in which you must explain what you think has happened and why you are not responsible. You will not be notified of exact infringement only notice that there has been ‘suspicious activity’ on your account. Some suspicious activities are:

  • Click on Your Own Ads: Never click on your own ads, because Google knows your IP address and the IP every click originates from. When two people are the same, you get in trouble.

  • Pay for clicks: Never pay for clicks. There are several online services where you can pay people to visit your website and click on ads. In most cases they don't actually visit the inguinal website; they are only served ads to click. Google knows the source all such clicks.

  • Pay visitors: Never pay visitors to your website - Google knows about them and sees this as bad as if you paid for clicks. If you are already a member of the service send people to your website in exchange for money, then cancel it or not use AdSense.

  • Join people who click on your ad: Don't ask your friends or family to click your ad. Google will consider it suspicious activity if the same people constantly click your ad. Google has several very clever algorithms that can detect suspicious click patterns.

  • Encourage visitors to click on your ad: Some people put an arrow to the ad or write ‘Click here for more information.’ Google will disable your account if you do this.

  • Plagiarism: Google may disable your AdSense account if you copy web content and then place ads on it. Google may detect duplicate content.

  • Change AdSense ads: Avoid changing the code snippet associated with AdSense ads. Changing their colors to suit your own color palette is asking for the problem. You can change the color, but only with Google options. Nor should you change the size of Google's standard ad blocks. This seems like a good way to fit them exactly into the space available on your posts, but Google doesn't look at it that way. This is a blatant violation.

  • Use of AdSense in emails and forms: Never use AdSense snippets in emails and forms or even in ebooks and any other clickable publications except approved websites. If you want to use the code on other websites, ask Google: they will probably allow it after reviewing the website. If you publish excerpts in any other publication, Google will treat it as a violation of the terms of service, and your AdSense account will be disabled.

  • Sign up for two AdSense accounts: Google allows only 1 AdSense account per person. If you use a pseudonym and IP proxy address to get another account, then Google will disable both accounts if it is detected.

See more: Create the Web for free

If you believe you may be in violation of the Google AdSense program Terms of Service, contact the AdSense team and ask them. If you believe you require a second account for some reason, then contact them and explain your reason. They may allow it, but likely won't.

If you use your AdSense account properly and pay attention to where you place ads on your website, you can make a lot of money. However, if you fail or if you lose your account due to a TOS, there are alternatives. Among these are Bivertiser, Chitika and Adversal. Many people use them instead of signing up for an AdSense account.

There are also many other ways to make money from your website. We will discuss some of the other contextual advertising options in the following article. Many people even prefer them to AdSense, although the vast majority of people with accounts will never leave AdSense.